What is Search Engine Optimization (SEO)?
Search engine optimization is the process that allows us to get traffic from free, organic, editorial or natural search results on search engines.
All major search engines like Google, Yahoo and Bing have primary search results where content is displayed according to the most relevant results to the search query.
Videos, images, web pages and local listings are ranked and listed according to the relevance search engines determine they have. In this process, payment isn't needed as it is in paid Ads wich can be found at the top of the search results.
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.
Here's an amazing video by Search Engine Land that describes exactly what search engine optimization is and how search engines work:
Why Do I Need SEO For My Website?
The majority of web traffic online is driven through three major search engines: Google, Yahoo and Bing.
Here's the percentage of traffic that go through them:
It's true that social media and other types of traffic can generate visits to your website, however, search engines are the primary method used for search queries made for most Internet users. This is true whether your website provides content, services, products, information or pretty much anything else.
What Do I need In Order To Do SEO Myself?
The world of SEO is complex, very broad and ever changing, but most people can easily understand the basics.
Even a small amount of knowledge can make a big difference in #SEO
Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming an SEO expert.
Depending on your time commitment, your willingness to learn, and the complexity of your website, you may want to hire an expert to handle things for you. Firms that practice SEO can widely vary; some have a highly specialized focus while others take a broader and more general approach.
In this guide, I will point you in the right direction where you can find the best SEO guides on the web. Use them and learn what you must in order to thrive in this world.
Guest Blogging For SEO
Guest blogging in one of the most popular ways to improve a website's performance in the search engines, however, not many people know how to properly use guest blogging for their benefit.
In my opinion guest blogging should be used for business and not to be the main source to improve a page's rankings. This shouldn't be the only thing you do in order to improve your site's reputation and should be used in moderation.
Here's what Matt Cutts said about guest blogging:
Guest Blogging Resources
Here are a couple of articles you should read if you want to use guest blogging for your business:
- Brian Dean's Definitive Guide To Guest Blogging
- Neil Patel's Guide on How To Get Your Guest Post Published
SEO Case Studies
Case studies are a great way to showcase what you've found and let people know what's working. Also, this is an incredible way to increase your domain's authority and build powerful backlinks.
Case Study Resources
Here are a couple of case studies I've found very useful and I know they will help you as well:
- Search Engine Land's Public Relations For SEO
- MOZ's How To Build Links To Your Blog by Matthew Barby
Keyword Research is the single most important part of any SEO campaign.
Targeting the wrong keywords could end up costing you a lot of time and/or money.
And unfortunately, what you might know about keyword research is no longer a viable way to find great keywords to target.
Keyword research has changed, the following resource will help you learn how to find great keywords in 2016 and beyond.
Keyword Research Resource
Utilize the resources found on this page to learn as much as you possibly can about SEO and how to increase your authority for more traffic, leads and sales.
Now, let me ask you something.
- Is there something I don't go over on this resource page?
Let me know in the comments below 🙂