Despite what most people seem to think, in SEO, link building is still the most important thing you can do if you want more long term exposure for your content and better rankings.
After all, links are still dominating as a ranking factor.
According to Andrey Lipattsev, search quality senior strategist at Google, the three most important ranking factors are:
- 1 & 2: Links & Content
- 3: RankBrain
Having mentioned that, link-building should always be a top priority of any SEO campaign.
It doesn't really matter if you are in an industry where linking opportunities are very hard to come by or an industry where linking opportunities are everywhere, link-building will continue to be correlative to how you rank and how much traffic you'll get to your site.
This is where Twitter comes into action. 😉