If you’re not sure what “Twitter Lists” are, let’s start there. Twitter Lists are “a curated group of Twitter users.” As a Twitter user, you have the ability to create your own list of users that fit a specific rule that you choose.
You can also subscribe to a public list created by another user. To see more details on how to create a twitter list visit the support section of Twitter.
So, let’s ask the question, “What Twitter lists should I make as a business?” Today you'll learn about 8 lists that will work in any industry.
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8 Twitter Lists You Should Be Using
These lists are going to keep you organized. Help you to connect with the people you want to see on Twitter and increase your Twitter effectiveness.
1. Your Team
Do you have employees, contractors, consultants and/or other team members who are on Twitter? Create a list to keep up with them.
Supporting your employees and turning them into advocates for your business is a powerful strategy.
Engage with your team through Twitter. Retweet their content (as it applies to your business), and feature them as you can.
Do you have employees, contractors, consultants and/or other team members who are on Twitter? Create a Twitter list to keep up with them.
2. Your Customers
Your customers are the only way you stay in business, right? Make sure to stay connected!
Create a Twitter list where you can tweet them back, and reward them for engaging with your company.
It’s up to you whether you make this list public or private. I recommend you keep this list private so you can engage with customers but your competitors can’t.
We don’t want to make it easy for them!
Your customers are the only way you stay in business, right? Make sure to stay connected!
3. Industry Influencers
Every industry has thought leaders and influencers that help move us forward. This list will help you keep up with what they’re tweeting about. Help you to engage with their tweets, and get on their radar if that’s a benefit to your company.
Keep this list set to public so others can subscribe. Congratulations, you’ve now become a resource center on Twitter for your industry. 🙂
Every industry has thought leaders and influencers that help move us forward. Create a Twitter list to keep up with what they're tweeting about. 🙂
4. Your Partners and Affiliates
This should be another private list to keep but it’s an important one to make. Partners and affiliates that support your business should be on a list of their own. Support their efforts and look for more ways to partner based on their tweets.
For instance, I'm always looking for people to collaborate with. This type of list helps me keep track of the people I want to engage, build a relationship, and partner with.
Partners and affiliates that support your business should be on a Twitter list. Support their efforts and look for more ways to partner based on their tweets.
5. Your Competitors
We always want to know what our competitors are up to in the Twitterverse. This list must be set to private and it’s not meant for you to engage with these profiles.
Use this list as research. See what your competitors are tweeting about and who is engaging with their tweets.
Make a Twitter list to keep track of your competitors. Use this list as research. What are they tweeting about and who is engaging with their tweets?
6. Networking and Event Attendees
I’ve had great success with networking and event attendees lists. This list is usually public and allows you to keep up with people you meet in real life back on Twitter.
Create a list of people you meet at a local networking event and at large conferences. This helps you follow-up after the event is over and stay top of mind with them as you actively engage.
You can also be a resource for other event attendees. Keep the list public and tweet the list link to others to let them know it’s there to help them out.
Create a Twitter list of people you meet at a local networking event and at large conferences. Follow-up after the event is over and stay top of mind with them as you actively engage.
7. Content to Curate
A Twitter List with content you can curate is a huge perk for any business. It will help you to never run out of content.
For example, if you are a gamer, create a list that's full of gaming related resources that are credible. Such as IGN, The Know, and so forth.
You can also include profiles that are location based. That way you can curate content that features local events and happenings.
A Twitter List with content you can curate is a huge perk for any business. It will help you to never run out of content.
8. People Who Retweet You
When people retweet your content, add them to a list so you can keep up with them. If someone shared your content once, they are more likely to do it again.
Add them to a list. Follow them if appropriate, and continue the conversation. Odds are, they will continue to share your content with their followers.
When people retweet your content, add them to a Twitter list so you can keep up with them. If someone shared your content once, they are more likely to do it again.
Conclusion
Twitter lists make the fast-paced world of Twitter slow down so you can catch your breath. There are a lot of options when creating Twitter lists for business. Experiment with what works for you.
Do you have a Twitter list you can’t live without? Share your idea in the comments below or follow the Twitter list I made for you!