Are you struggling to create blog content consistently?

You're not alone! But what if I told you there's a way to automate a lot of the writing process without compromising content quality?

Sounds too good to be true, right?

In this blog post, I'll teach you the exact same process I use for writing blog posts that rank.

This isn't just theory – it's a proven, step-by-step process that combines the power of AI with solid SEO principles to help you create content that drives traffic and engagement.

Ready to speed up your content production?

Let's dive in.

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Table of Contents
1
Set up your Claude project
2
Are you struggling to create blog content consistently?
3
Research and create your blog post outline
4
Prompt Claude to write your blog post
5
Edit your first draft
6
Send your content for review
7
Edit your final draft
8
Schedule or publish your content
9
My closing thoughts

Set up your Claude project

Quick note: Projects are only available with Professional and Team plans, so upgrade to access this feature.

Think of a project as your personal knowledge base that Claude can reference when creating content.

Image shows the three main areas used to set up custom Claude projects.

There are three main sections you need to set up:

1. General project description - This is a brief overview you write to explain the project’s purpose and how to use it effectively.

2. Project Knowledge - Here, you store all the documents Claude will reference each time you start a new chat. This section is essential because it helps Claude understand your preferred tones, examples you’ve provided, and the structure you want in your content.

3. Custom instructions - These are specific commands Claude will use to know how to behave and respond in all project chats. They save you time by preventing the need to repeat instructions. For example, you can specify your target audience, preferred tone of voice, and any specific prompts you want Claude to follow.

With that said, here's what you need to do to set up a project:

Image shows the five step process to set up a Claude project; 1) Click "projects", 2) select "create project", 3) Type a project name and description, 4) Upload some existing blog content, and 5) Add custom instructions.
  • Go to the top-left menu and click “Projects”. Then select, “Create Project” at the top-right side of the screen.
  • Enter your project name and description. Your project name should be straightforward, like “Create Blog Posts”, and your description should help users understand how to effectively prompt Claude. This is mainly for internal use, so don’t worry too much about making mistakes - you can always edit it later.
  • Upload some of your existing blog content to give Claude a clear sense of your writing style. Make sure to include examples of high-performing content you want to replicate. I use Google Docs to collaborate and create blog content, so I just download the files as PDFs and upload them to Claude.
  • Finally, add custom instructions about your brand voice, preferences, and any specific guidance for Claude. You can use my custom instructions as reference to come up with your own. 👇
Image shows the pop up box that appears once you click to set custom instructions for a project on Claude. The instructions read, "My target audience is small businesses. Keep a consistent, assertive tone of voice. Follow the same structure as the one used in the documents in the project knowledge".

And one last (but very important) note:

Every piece of content you upload should be original and written by you or a professional writer. Avoid using AI to write them.

Remember that the quality of Claude's output depends on the quality of the data it's trained on. So, the more high-quality, original content you upload, the better the results will be.

Are you struggling to create blog content consistently?

If you're looking to create blog content that drives organic traffic to your business blog but don't have the time or resources to implement these strategies yourself, we can help.

We offer blog writing services backed by thorough keyword research and SEO best practices. Check our blog writing service page if you'd like us to take care of blog writing for you.

Research and create your blog post outline

Image shows an example of a blog post outline in a Google Doc.

Once your project is ready, the next step is to research and create an outline for your blog post. This part is key, so don't skip it!

Proper research helps you:

  • See what's already ranking,
  • Spot any gaps in the content you can fill,
  • Point out search intent,
  • Find out what questions your audience is asking, and
  • Organize your content in a way that makes sense and flows well.

So, take your time. The more thorough your research and outline, the better your final post will be.

When you’re done with your outline, add specific instructions for Claude. These are the commands that will guide it on how to tackle the topic.

Prompt Claude to write your blog post

First, upload your research and outline. If you are using Google Docs, just download it as a PDF and upload it into your new chat.

Then, be specific about what you want:

  • Tell Claude you want to write a blog post about [your topic].
  • Mention you wrote a blog post outline, and that it’s the attached PDF.
  • Instruct Claude to follow that outline while writing the blog post.
  • And finally, tell it who your target audience is.

And that’s pretty much it. Claude will analyze all the documents in your project and the information in your outline to craft your post.

Here’s a template you can use to prompt Claude to create blog posts for you:

Write a blog post about [insert your blog topic]. I wrote a blog post outline, it's the PDF attached to this message. Use that outline to write my blog post. My target audience is [insert your target audience].

Edit your first draft

Image shows a Google Doc with the first draft of a blog post Claude created

When you get your first draft from Claude, don't just publish it right away. Copy your content to a Google Doc and look for:

  • Areas that need more detail or examples,
  • Opportunities to add personal experiences or unique insights,
  • Spots where you could throw in some statistics to back things up,
  • Sections that could use images or screenshots,
  • And, most importantly, ways to make the content more concise so it reads well.

Honestly, most of the drafts Claude produces are fine as is so I don’t have to modify them much. But it really depends on the quality of the outline and the prompts you write.

So if the output isn’t great the first time, just tweak the outline and try again. But do it in a new chat, otherwise Claude will have to analyze your entire conversation, and it’s possible you will go through all your usage limits.

If that happens, you’ll have to wait five hours to start again. I’ve never hit that limit myself, but it’s something to keep in mind.

Send your content for review

Once you've edited your first draft, it's time to get a second opinion. Send it over to an editor or a colleague for review. 

After spending so much time on it, it’s easy to miss little things. Having a fresh set of eyes on your content can make a big difference.

If you don't have anyone else to review your content, don’t worry. Just take a one or two-day break, and then come back to it with fresh eyes. Trust me—you'll spot things you missed before.

Edit your final draft

Image shows a Google Doc with the final draft of a blog post

After gathering feedback, polish your final draft. This is your chance to:

  • Add any new insights or ideas you've thought of since the first draft,
  • Insert internal links to other relevant content on your site,
  • Add UTM parameters to track clicks,
  • Make sure your ideas flow naturally,
  • And double-check your formatting.

Schedule or publish your content

As soon as you finish your final draft, you're ready to schedule or publish your blog post.

Just make sure to:

  • Set a publishing date that works with your content calendar,
  • Preview the post to check formatting is on point,
  • Test all links and UTM parameters to be sure they’re working,
  • And double-check that all images are loading correctly.

And that’s it!

Grab a beer, tea, or whatever you’re into, and celebrate. 🥂 Then come back and do it all over again. 😉

My closing thoughts

There are many ways to create blog posts with AI, but this is the process that works best for me for quickly coming up with new blog content without compromising on quality.

Just remember that the goal isn't just to publish content—it's to publish content that genuinely helps your audience, ranks in search engines, and helps you meet your business goals. So, follow this process, it’ll help you do just that.

And since you're thinking about creating blog content consistently, check these guides right here. 👇 I'm sure you'll find them useful.

You might also like:

Why Your Business Blog Is Getting No Traffic (And How To Fix It)

5 Best AI Blogging Tools For Small Business

About the Author

I've been working in the digital marketing industry since 2014. Some of the areas I excel at include content marketing, blogging, SEO, and creating and implementing marketing strategies. I help businesses build assets that continuously attract and nurture people, and turn them into customers/clients. Want me to help you? Send me an 📧.

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