8 Top Quora Marketing Tips For Beginners – John's IMSecrets

Quora is a powerful platform for building your brand and driving traffic to your website, but it requires a strategic approach.

As a beginner, it's crucial to understand the dos and don'ts of Quora marketing to maximize your results.

In this blog post, we'll dive into 8 top Quora marketing tips that will help you get started on the right foot.

I will share tips you can implement right now to improve your Quora answers, avoid getting your content collapsed, and I’ll share some tips to help you get more views.

So, if you're looking to establish yourself as an industry expert, generate leads, or simply drive more traffic to your content, you are in the right place.

Let’s get started.


1) Avoid Overusing The Same Images

This is actually something that is not in their content policies but it was confirmed by someone I know who works at Quora.

Image shows an email where we confirm Quora collapsing answers due to overusing the same image

And it’s actually something that’s happened to me a couple of times so yeah… don’t do it.

Basically, if you reuse the same image in many answers in a short period of time, you’ll trigger the spam algorithm and your answer will get collapsed.

To avoid this from happening, don’t use the same image in more than two answers in a period of seven days.

That should help you stay on the safe side and avoid having your answers collapsed.

2) Use Short Paragraphs

Image shows a Quora answer that uses short paragraphs

One mistake I frequently see on Quora is having huge chunks of text that are very hard to read and honestly, it just looks horrible.

Instead, break up your paragraphs after two or three sentences and you’ll improve user experience a lot.

People often forget that most people use Quora on their phone so when you have a lot of text without breaks on one answer, it makes it a horrible experience.

3) Use Pattern Interrupts

Image shows a Quora answer that uses pattern interrupts (bolded text, text, bolded text, title, image)

If you aren’t familiar with pattern interrupts, a pattern interrupt is recognizing an unwanted pattern, disrupting it, and leading someone to the desired behavior.

For example, if you have an only text Quora answer, your pattern would be text, text, text. Which is something we don’t want.

Instead, go for something that mixes things up. For example, text, bullet points, text, an image, text, a video. Anyway, you get the idea.

This approach will make it so your answer is more enjoyable to read. And it will help people understand things better so they can take action on what you want them to do.

4) Add Link Diversity

Link diversity is key to avoid triggering Quora’s spam algorithm. What you need to do is link to your website when it actually makes sense. And that’s it, don’t overdo it.

Also, link to reputable sources whenever you quote data and other third party content. This will ensure you have a good standing on Quora.

5) Support Your Content With Rationale

This goes hand in hand with the previous tip. Every time you make a point, back it up with third party data to ensure your content has weight behind it.

Also, I recommend adding charts and using statistics to ensure you cover all bases with one link.

If you use too many links in your answer, there’s a chance your content will get collapsed and no one will see it.

And one last thing, use videos whenever possible to show what you are talking about. You can use third party YouTube videos. It’s all good.

6) Optimize Your Profile

Image shows The Marketing Project's optimized Quora business profile

Optimizing your profile is key to ensuring Quora knows how to categorize your content, so it can build authority over time, and so it can properly promote your content to relevant people.

Something I want to emphasize is that recently, Quora made some changes to how they promote content. So optimizing your profile is more important than ever.

We have a guide that walks you through the step by step process so read it and implement everything you learn.

7) Answer Questions That Already Get Traffic

Image shows Quora ranking pages on Ahrefs' dashboard

One of the biggest mistakes I see people make on Quora is answering random questions on the platform only to realize that their answers aren’t getting any views.

And that’s because not all content on Quora is promoted, especially older content.

So what you need to do is focus on questions that are already getting traffic from Google. This will ensure all the answers you write get the exposure they deserve.

8) Open Your Own Questions And Provide The Answer

This is something Quora encourages so don’t worry about Quora taking action against you or anything like that.

Go ahead and do some keyword research to find questions that don’t exist on Quora, then open new questions and publish your own response immediately.

I recommend doing it this way because of the changes Quora made to their recommendation system.

This will guarantee your content gets exposure as soon as you hit publish. It will also ensure you don’t have any competition initially.

My Final Thoughts

If you implement these Quora marketing tips, you'll undoubtedly see a significant improvement in your content performance and the impact it has on your overall marketing efforts.

And since you are already thinking about improving your Quora marketing, check these guides because they teach you everything you need to use Quora for business.

About the Author

I've been working in the digital marketing industry since 2014. Some of the areas I excel at include content marketing, blogging, SEO, and creating and implementing marketing strategies. I help businesses build assets that continuously attract and nurture people, and turn them into customers/clients. Want me to help you? Send me an 📧.