Quora is a powerful platform for knowledge sharing and engagement. Whether you are a business owner, marketer, or simply an individual looking to establish yourself as an expert in your field, understanding how to create SEO optimized answers on Quora can greatly enhance your online presence.
In this blog post, I will provide you with valuable insights into crafting compelling Quora answers.
I will also offer you four ready-to-use templates that will boost your chances of ranking higher on Quora. These templates have been carefully designed to optimize your content for search engines while effectively addressing Quora users’ queries.
So without further ado, let's get started.
The list answer
List answers are answers that contain non-chronological lists like tips, product recommendations, tools, techniques, myths, mistakes, or anything like that.
These types of answers are easy to identify because they always focus on, “Which/What is/are + (optional: superlative) + (adjective or subject) + description?
List answers emphasize three main areas.
Let’s discuss them.
Your introduction should build trust in as few words as possible.
Here’s how to write an effective introduction:
Addressing your main content
Your main content should primarily describe what you want your audience to know.
In this case, listicles focus on the product title, a benefit-driven description, and sometimes a pros and cons section. They also focus on who benefits most from using that product or service.
Here’s how to write an effective list of items:
Conclusions are a wonderful way to sum up a key takeaway and recommend additional content. Give one or two final thoughts and keep it short.
The step-by-step answers
Step-by-step answers are your typical “how to” answers where you run through a series of chronological steps to teach people how to do something.
Step-by-step questions are easy to identify because they always focus on “How do I + (do something)?” Or “How do + (group of people) + (do something)?”
Step-by-step answers focus on four main areas.
Let’s go over them.
Writing your step-by-step introduction
An introduction to a step-by-step answer should ideally address a problem your audience wants to solve, the introduction of a solution, and some proof showing it actually works.
Highlighting important information
Highlighting key information before you get into the meat of the content is essential to letting people know what they need to consider before getting started. It is important to keep this section brief, so avoid over-explaining.
Writing your step-by-step process
Your step-by-step process is your main content so ensure you highlight it with bold text. This helps people skimming through content and those who just want to get a general idea of the content before diving in.
Use images so anyone who reads your answer can replicate your instructions and get similar results.
Writing your conclusion
Step-by-step answers are often long so keep your conclusion short and leave relevant links where they can learn more about the topic. This part is perfect for providing links to similar Quora answers you’ve written or your own blog posts.
Expanded definition answers
I learned this concept from Ahrefs and it’s a fantastic way of looking at definition content.
Expanded definition answers are similar to “how to” answers but they focus on giving a general overview of a topic instead of instructions on how to do it.
These types of questions are easy to identify because they always focus on “What is/are ...?"
Expanded definition answers are easy to write because they have a clearly defined structure. These answers focus on…
In other words, you want people to come for a definition and stay for the details.
Writing your definition (introduction)
When writing expanded definition answers, your introduction should be brief and sweet. Focus on defining the concept or acronym and using images or videos to show what you are talking about.
Sharing your main content: Add examples of what you are talking about
Your main content should be practical examples of what you mean.
For example, a while ago, I wrote an answer about ASO (App Store Optimization). I started by defining what ASO was and mentioned how we were doing it.
It was a perfect way of editorially introducing our company without being salesy or spammy. In your case, look for ways to use your products or services as examples to further your definition. Or use real life examples to improve your answers.
I recommend writing an answer outline. It will save you time and help you focus on what’s most crucial to address subtopics.
Writing your conclusion
Writing an effective conclusion is simple. All you have to do is summarize your key learnings and provide links for further reading.
The beginner’s guide type of answer
A Quora answer aimed at beginners is an educational resource that offers a comprehensive introduction to a topic.
These questions are easy to identify because they focus on “getting started.”
Answers oriented for beginners are a mix of step-by-step answers and expanded definition answers. Meaning, these answers are detailed, teach people things in a logical sequence, and use simple language to avoid confusing people.
Again, since this is like an expanded definition answer, I recommend writing an answer outline. It will make a huge difference in writing useful content for beginners.
Beginner guides are easy to write because they have a very clearly defined structure and use very simple language. These answers focus on…
Writing an introduction aimed at beginners
Your introduction should consider your audience. In other words, understand their pain points and lack of knowledge and experience.
Use simple language. Avoid complicated language or complicated jargon.
Writing your main content
Your main content should address questions people often ask and be more detailed than on an expanded definition answer.
Use examples to make it easy to understand, use videos that dive into more detail, and add GIFs to show people processes.
Writing a conclusion for beginners' content
Conclusions should provide encouragement so people feel like they can do it. These people are often motivated to learn so use that to your advantage and encourage them to read more about each topic.
Share links to more resources like blog posts, videos, webinars, etc.
Quora is a powerful platform for knowledge sharing and engagement. If you use the right templates, you’ll improve your answers’ quality and capture readers’ attention.
The four templates I highly recommend are:
1) List answers: This template allows you to present information concisely and well organized. By listing key points or ideas, you can provide valuable insights while keeping your answers easy to read and digest.
2) Step-by-step answers: This template is perfect for guiding readers through a process or explaining how to accomplish a specific task. By breaking down complex concepts into simple steps, you can make your answer more actionable and user-friendly.
3) Expanded definition answers: With this template, you can dive deep into a particular topic or concept. By providing an expanded definition, examples, and further explanations, you can showcase your expertise and provide comprehensive insights for readers.
4) Beginner's guide type of answer: This template is ideal for catering to beginners or individuals seeking a basic understanding of a subject.
In short, if you use these templates for writing Quora answers, you’ll create engaging content that stands out from the crowd.
Remember to tailor each template according to the specific question at hand and deliver valuable insights that resonate with your audience.