Quora Statistics Marketers Need to Know in 2024

With millions of people actively participating in conversations and seeking answers to their questions, Quora has become a valuable resource for people and businesses alike.

The latest Quora stats are crucial for anyone looking to make the most of the platform in 2024.

In this blog post, we'll share with you everything you need to know about Quora in 2024 - from its traffic trends to user behavior - so you can make informed decisions.

Let’s get started.

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Key Statistics

  • Quora receives over 400 million monthly unique visitors.

  • 63% of Quora visits come from online searches (around 252 million).

  • 55% of Quora users are male and 45% are female.

  • 50% of Quora users have a college degree.

  • Users spend on average 4:11 minutes on Quora.

  • Mobile traffic makes up ¾ of Quora visits.

  • There are over 300,000 topics available on Quora.

General Quora Statistics

Quora is not a search engine and it’s not a social media platform. It's an in-between where people research, evaluate products, ask for tips, and learn more about all kinds of topics.

People on Quora actively seek solutions, making it a premiere destination for thought leadership content about companies, products, competitors, and industry.

But how many people use the platform?

And who are they?

User Statistics and Demographics

1) Quora receives over 400 million monthly unique visitors

On August 4, 2023, Quora updated their audience report saying, “over 400 million unique visitors go to Quora every month looking for answers.”

People use Quora to look for answers to specific questions and do research on products and services.

2) Quora’s biggest markets by numbers

Quora’s biggest markets include

Quora visitors by country in 2023
  • The United States – 148 million unique monthly visitors.
  • India – 100 million unique monthly visitors.
  • Europe – 70.5 million unique monthly visitors.
  • Southeast Asia – 24 million unique monthly visitors.
  • The United Kingdom – 22.5 million unique monthly visitors.
  • MFNA – 20 million unique monthly visitors.
  • Canada – 15 million unique monthly visitors.
  • ANZ – 11 million unique monthly visitors.
  • Japan – 6.8 million unique monthly visitors.
  • Mexico – 3.5 million unique monthly visitors.
  • Brazil – 2.6 million unique monthly visitors.

3) User’s Gender

  • According to GWI’s survey of US participants, 55% of Quora users are male and 45% are female.
  • According to GWI’s survey of US participants, Quora users are highly educated. 30% have an undergraduate degree, and 20% have a graduate degree.

Content Statistics

According to Quora’s internal data
  • 63% of Quora visits come from online searches.
  • Mobile traffic makes up ¾ of Quora visits.
  • Users spend on average 4:11 minutes on Quora.
  • There are over 300,000 topics available on Quora.

Quora Ads

According to some Quora success stories…

  • Rev saw a 102% increase in traffic. Traffic quality, sessions, and page views from Quora were higher than other channels.
  • Rev’s customer acquisition costs (CAC) decreased 31% after adopting Promoted Answers.
  • AMD garnered 40M+ impressions and CTR was ~17% higher than the platform benchmark.
  • AdStage was eager to harness the intent of users reading and writing on Quora, and acquired leads at CPAs 2X better than AdWords and Facebook.
  • CounselingNearMe paired question pages with intent-based messaging, as a result they saw 66% lower customer acquisition costs and 14X cheaper CPCs.

Conclusion

Quora has become a go-to destination for people seeking information about companies, products, competitors, and industry insights due to its vast user base who actively seek solutions and knowledge.

Quora provides an excellent opportunity to showcase their expertise and build credibility for businesses and professionals looking to establish themselves as industry leaders.

Also, Quora users actively participate to ensure that the content generated is relevant and up-to-date. This makes it an invaluable resource for staying informed about the latest trends and developments in various industries.

So what are you waiting for?

Do research to find your audience on Quora and become a part of the community.

About the Author

I've been working in the digital marketing industry since 2014. Some of the areas I excel at include content marketing, blogging, SEO, and creating and implementing marketing strategies. I help businesses build assets that continuously attract and nurture people, and turn them into customers/clients. Want me to help you? Send me an 📧.

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